The Virtuous Scalp Ritual
A love letter to the beauty that begins at the root…
Just as the earth awakens in spring, so too does your hair, longing for renewal, purity, and balance. A healthy scalp is where true beauty takes root—where strands are nourished, strengthened, and brought to life with a touch of nature’s finest ingredients.
Infused with botanical extracts and crafted with the expertise of professional haircare, this collection restores harmony, revitalizes the scalp, and breathes new life into every strand.
Indulge in the ritual. Awaken your roots. Let beauty flourish.
The Art of Hair – Crafted for Professionals
"In the hands of a true artist, hair becomes a masterpiece. Our professional range—crafted for expert hairstylists and colorists—brings innovation, precision, and artistry into every salon. From high-performance bleaches to rich, lasting color formulas, these tools are designed to transform visions into reality."
"Exclusively for salons. Uncompromising quality. Superior results."
Luxury hair routine
pH Laboratories
pH is a dynamic and avant-garde italian company, focusing on the realm of high-end hair products.
The brand was born in 2013 with argan & keratin, the luxury range dedicated to color and post-color treatment with precious argan oil and keratin. Following the great success obtained with argan & keratin, in 2018 ph laboratories broadens it offer and launches on the market flower, a hymn to beauty and pleasure. Products, enriched with oils and floral extracts, thanks to their sensoriality they turn services in the salon into unique and exclusive beauty treatments.
Natural Haircare
Previa
Natural.
Up to 97.5% ingredients of natural origin
Formulations made up of 97.5% ingredients of natural origin and from organic farming. The "Vegan Quality" certification guarantees the absence of ingredients and production components of animal origin. The nickel* level is checked in each production batch to make it perfect even for the most sensitive skin.
* Tolerance threshold is less than 1 ppm.
Natural Haircare
Previa Man
A collection ofproducts designed to respond to the specific needs of men. Formulas made in Italy through a careful selection of ingredients. Beauty rituals expressed through exclusive fragrances that interpret the male spirit. A pleasantly invigorating note that accompanies the daily beauty routine of today's men.
An olfactory experience
WOODY MOOD Man is characterized by its fragrance, which has a woody, fresh, foresty and musky character.