

Ingredients and Benefits:
1. Argan Oil (Argania Spinosa)
Known as the "gold of the desert," argan oil is extracted by cold pressing the seeds of the Argania Spinosa tree. It offers unique moisturizing properties:
- Shine: The high vitamin E content adds brilliance to dry, brittle, and damaged hair.
- Protection: Shields hair from environmental aggressors while nourishing from root to tip without weighing it down.
- Illumination: pH Pure Illuminating Color enhances intense reflections and vibrant shine, leaving hair healthy, radiant, and glossy.
- Hydration: During coloring, it deeply hydrates and nourishes, leaving hair soft and silky.
- Scalp Care: Emollient and soothing properties protect and care for both hair and scalp.
2. Keratin (Hydrolyzed Keratin)
As a key component of hair strands, keratin strengthens and restructures weak, fragile, and damaged hair:
- Deep Repair: Restores and seals the hair cuticle, resulting in silky, strong, and healthy hair.
- Tangle-Free: Improves combability and reduces mechanical stress, minimizing breakage.
- Volume and Shine: Penetrates hair fibers to thicken strands, creating voluminous and shiny hair.