Pure Straight Post-Treatment Mask

The straightening agent present in “Pure Straight Active Gel” is glyoxylic acid. It acts deeply together with the hair’s amino acids, breaking the disulphide bonds in the protein structure of hair to create new ones in a more elongated, smooth shape. A hair straightener used at high temperatures then fixes the obtained result.

Soy has a high content of protein, lipids, and vitamin E. It has a filming, antioxidant, conditioning, and protective action. For these properties, it has been used since ancient times for hair care. It smooths the cuticles and helps to rebuild the surface of the hair fibre. The hair appears bouncier, more manageable, and easy to comb, with long-lasting shine and definition.

Obtained from the cold pressing of the seeds of the precious Australian plant, Macadamia oil, rich in moisturising, regenerating, and elasticising substances such as oleic, palmitoleic, linoleic acid, and vitamin E, is ideal for improving hair health and appearance. It fights frizz, nourishes dry and brittle hair, and counteracts the tendency to breakage and the formation of split ends. The result: soft, hydrated, and shiny hair.

Known for its powerful hydrating and anti-aging properties.

• Repairs: Restores and strengthens the hair structure, preventing breakage.
• Plumps: Adds hydration, volume, and elasticity for visibly bouncy hair.

Rich in essential fatty acids and antioxidants, it revitalizes damaged hair.

• Repairs: Counteracts dryness and brittleness, protecting against external damage.
• Illuminates: Enhances shine and improves the vibrancy of hair color.